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Analysis
We set great store by conclusive qualitative and quantitative analysis. It facilitates the subsequent conception phase by providing hard data and allows for the factual discussion of changes at the conceptual and content levels. The latter is particularly crucial because it strengthens internal communications as cost-benefit aspects come to the fore.
We successfully employ the following tools:
- Focus groups (moderated group discussions)
- Expert groups (moderated workshops with experts)
- Surveys (online/offline)
- In-depth interviews
- Structured analysis of printed and online media
- Structured text analysis (e.g. to derive key messages)
- Usability studies (e.g. to improve intranet use)*
This broad mix of instruments allows us to meet your project needs and budgetary requirements in the most effective way.
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This instrument requires highly specialized know-how. That's why we collaborate with a leading external partner in online communication.
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