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Conception
Generic, off-the-shelf concepts are not a viable solution. Every organization is unique so a standard concept – whether for an employee magazine, a management workshop, an intranet, or internal communications as a whole – is bound to fail. Instead, we rely on tested structures for both content and processes. When devising a new concept, we proceed systematically by drawing on our own vast experience and the latest insights from science and literature. Efficiency and customization are thus not contradictory terms for us.
Whether carried out by us or in-house, analysis is the backbone of every concept. Another important yet frequently neglected element in concept development is a clear definition of objectives. By closely collaborating with you, we make sure that our concepts are not only consistent in themselves but also pursue the right objectives. The key to success is often a workshop with our client. That’s why all our consultants receive training as a Metaplan™ workshop moderator.
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