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Designing a Concept, a Process and Practical Tools for a Europe-Wide Internal Newsletter
Client:
Regional company (EMEA) of a leading global medical technology firm
Task:
In a workshop with the head of communications, the managing editor and the commissioned external editor, Enzaim Communications devised the conceptual cornerstones of the newly launched European newsletter and the process for formulating content and design. Furthermore, customized guidelines for contributors as well as templates were created to facilitate the work of the nonprofessional authors. After the first few issues had been published, Enzaim Communications was called on to make a comparison of the final product and the concept. Deviations, which were uncovered, were clearly documented and forwarded to the attention of the respective individuals with concrete suggestions.
> Media Concepts
Development of a Newsletter Concept as part of Executive Communications for a Foundation
Client:
Reputable global network of over 10,000 researchers and physicians
Task:
Enzaim Communications advised the client in all aspects of internal communications. In the area of executive communications, a concept for internal newsletters, among others, was worked out. The goal was to introduce a system of clearly differentiated newsletters, enabling target group-oriented information. Enzaim Communications was responsible for the detailed concept of the individual newsletters including layout and provided the client with support during their introduction.
> Media Concepts
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